Marketing for Business to Business Selling and today’s Buyer’s Journey - Mark Donnigan Interview Startup CMO

B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.

One key aspect of the B2B buying journey is the awareness stage, where buyers become aware of a problem or opportunity and begin to research potential solutions. At this stage, B2B marketers need to provide valuable and informative content that addresses the buyer's needs and pain points. This can include blog posts, case studies, webinars, and other forms of thought leadership that demonstrate the company's expertise and help buyers understand the value of their product or service.

Another essential element of serving the buyer's journey is customization. By gathering data on prospects and using it to produce tailored and targeted marketing efforts, B2B online marketers can reveal here prospective buyers that they understand their specific requirements and discomfort points.
By understanding and addressing the needs of buyers at each stage of the journey, B2B marketers can decrease sales cycle times and increase the chances of winning a sale. This requires a combination of valuable and informative content, a focus on the unique features and benefits of the product or service, and a streamlined and responsive sales process. By following these best practices, B2B marketers can effectively serve the buyer's journey and drive successful sales outcomes.
B2B Marketing is Changing, an Outlook for 2023
By accepting new innovations and patterns, B2B marketers can remain ahead of the curve and deliver a seamless and customized experience to their target audience. By embracing brand-new technologies and trends and focusing on consumer experience, B2B marketers can place themselves for success in 2023 and beyond. By staying up-to-date with the most current trends and innovations, B2B marketers can place themselves to be successful in the changing landscape of 2023 and beyond.